© Trove Insights

Brilliant businesses

are built on purpose

Knowing why you exist is the origin of greatness. It brings clarity to choices, gives meaning to everyday work, and attracts your tribe. Yet knowing is only the first step. Purpose must be brought to life, one decision at a time.

REVEAL YOUR STORY

You already have a great one! We just have to bring it out.

PLANT A FLAG
Get clear about what's next and what's needed to get there.
DRAW THE MAP
Be sure everyone is aligned and knows where to focus.

CLIENTS

We partner with organizations and entrepreneurs creating positive change.

 

You might be a non-profit that looks out for our planet. A B2B firm that makes work better. A B Corp balancing purpose and profit. A local business with roots in the community. A school that helps kids stand tall.

What's your vision, and how can we help?

 

SERVICES

DEEP DIVES

INSIGHTS RESEARCH

Listen to people, inside and out, to identify hidden gems and opportunities.

Qualitative market research

Customer & employee interviews

Discovery workshops

BRAND STRATEGY

Define who you are and what you stand for, then set a direction for future growth.  

Positioning

Purpose definition

Brand education

MESSAGING

Mobilize your communities with a story that is true and tailored to audience points of view.

Messaging playbooks

Communication strategies

Audience guide

 

QUICK WINS

SITUATION ANALYSIS

Engage in pre-scoping research to frame the problem and prioritize your current needs.

WORKSHOP

Energize your team with a creative, session that strengthens alignment and explores possible futures.

COACHING

When all you need is a little direction, get 1:1 time that generates clarity and ideas. 

 

PROJECTS

The crux of our work is framing insights and strategic choices so you can make confident decisions backed by facts. These are questions we've helped clients answer:

HEALTH CARE

How do we capture the value and vision of a health care innovation center?

EDUCATION

Do we double down on customers who love us, or try to win new segments?

STAFFING

How do you create a single position and story for a two-sided market?

ARTS & CULTURE

How do we correct mission drift and refocus a multi-dimensional organization?

SOCIAL SERVICES

How do we adapt to funding trends without losing the heart of our mission?

ENVIRONMENT

How can we make climate science data easier to understand?

TECHNOLOGY

How can we get global groups to see themselves as one team with a shared purpose?

HEALTH CARE

How do we humanize and enliven stories about data analytics?

 

APPROACH

We're not an agency that swoops in with a black-box solution.

 

The best outcomes happen when we combine our expertise in this work, your knowledge of your organization, and the input of stakeholders. Together, we'll find the answers you need. 

Trove is led by Erica Frye, who has more than 15 years of brand strategy and storytelling experience with for-benefit organizations. Read more about her on LinkedIn.​

IN THEIR WORDS

"Erica guided the process with insight, sensitivity, and good humor. Her deft use of language helped us to hone our own understanding of all that makes our school community special, along with how we can share our story."

 

CONTACT

Ready to connect? Send us a note at info@troveinsights.com.